In Belgium, about 85% of Internet users and just over 50% of the population are active on social networks, of which 78% are mobile. These are the first lessons to be learned from the general Belgian context published last month by the social agency We Are.

The analysis of the Internet consumption of Belgians - by "Belgians" we mean for the rest of the article Belgian adults aged 16 to 64 years online - allows us to draw many lessons.

It should be noted that it would also have been relevant to study the over-64s. The time they spend in retirement makes them qualitative statistical subjects. It is not for nothing that there are 390,000 Facebook lists in Belgium.